A Legacy of Artistry, A Vision of Impact

Welcome to Gruet 1550, a creative studio founded on centuries of heritage and dedicated to pioneering modern excellence in brand storytelling. Guided by Nani-Loa Gruet, an accomplished Artistic Director, Photographer, Stylist, Digital Marketing Specialist, and UI Designer with over a decade of expertise, Gruet 1550 exists to bring brands and artists closer to their audiences through authentic and impactful narratives.

At Gruet 1550, we specialise in developing cohesive brand identities and strategic digital presences, weaving together the tradition of fine craftsmanship with contemporary innovation. With roots tracing back to 1550, our family heritage in diamonds, pearls, and watchmaking inspires every facet of our work. This deep history has naturally led us to a refined focus on the luxury industry, where we create enduring brand experiences through an artisanal approach.

We are more than a creative studio; we are an atelier—a space where artistic vision and fine craftsmanship converge. Our commitment is to illuminate the unique stories of our clients, translating their aspirations into visual and digital forms that captivate and connect. We believe in the power of compelling visuals and seamless digital experiences to forge genuine connections, whether our clients’ aspirations lie in the luxury sector or beyond.

Gruet 1550 offers a range of services to elevate brands and artists: Brand Development, building memorable identities that reflect each client’s unique essence. Digital Marketing, crafting strategic campaigns that engage and captivate. Content Creation, bringing ideas to life with striking visuals and impactful storytelling. Visual Storytelling, creating narratives that resonate deeply, blending tradition with innovation.

At the heart of Gruet 1550 lies the vision of Nani-Loa Gruet, an Artistic Director, Photographer, Stylist, and Digital Marketing Specialist with over a decade of experience in the realms of visual and design.

Her journey is deeply intertwined with a legacy of artistry and craftsmanship that dates back centuries. Born into a family with roots in diamonds, pearls, and watchmaking since 1550, and guided by her father who was both a fashion designer and multidisciplinary artist, she carries forward this tradition with a modern sensibility.

Gruet 1550 is not merely a creative production house but an atelier—a sanctuary where art and vision converge. Here, the commitment is to illuminate the work of artists and craft visual narratives that resonate with timeless elegance and impact. With a reverence for tradition and a keen eye on contemporary storytelling, Gruet 1550 weaves together meaningful and innovative projects, each a testament to the atelier’s dedication to excellence in creative expression.

Portrait by @eli.c.studio

Gruet & Pearls

The partnership between the Gruet family and the Mikimoto family represents a significant moment in the history of cultured pearls. Mikimoto Kokichi, often referred to as the “Pearl King,” was the first to successfully create cultured pearls in 1893, transforming the pearl industry. His ambition was to make pearls accessible to women all around the world. By the early 20th century, Mikimoto’s cultured pearls became highly sought after in Europe and the United States, which was a major shift from the dominance of natural pearls at the time.

Gruet, known for its expertise in diamonds and jewellery, collaborated with Mikimoto to introduce these cultured pearls to the French and broader European markets. This partnership was built on Gruet's established reputation in jewellery craftsmanship, which complemented Mikimoto’s innovative pearl cultivation techniques. Together, they were able to elevate the cultured pearl's status as a luxury item, making it a desirable option for high-end jewellery buyers globally. The collaboration played a vital role in expanding Mikimoto's reach beyond Japan and cementing the reputation of cultured pearls in luxury jewellery.

Gruet & Diamonds

Diamond cutting, a craft born in 14th-century Paris, has evolved into the precise art we admire today. By 1475, master cutter Louis de Berquem perfected this skill in Bruges, shaping some of the largest diamonds for the Duke of Burgundy. From Paris to Geneva, the craft eventually reached the Jura, where rivers powered the mills in remote villages.

In 1550, the Gruets, found refuge in the Jura. Over time, they became renowned for their precision in horology. By the late 18th century, their expertise extended to diamond cutting, where their dedication to perfection endured.

Today, while no longer crafting diamonds, we carry forward the legacy of trust, precision, and artistry passed down through generations. Inheriting the elegance and creativity that define the Gruet name, we continue to honour tradition while embracing modern innovation in everything we do.